The Shape of Women Report
We asked both women and men about the shape of Australian and New Zealand women.
Here are some fascinating results from the Report - they are quite surprising, as you'll see.
Are you happy with your body?
Women - 70% No, Men - 79% Yes!
Do you want to have a different body shape?
Yes - 82%, No - 18%
What size are Aus/NZ women... and what size do they want to be?
48% of women are size 14 or above but 57% of women would like to be no more than size 10.
What do women want to change about their bodies?
47% - Stomach, 17% - Thighs, 10% - Bust, 6% - Legs, 4% - Waist, 2% - Arms
What makes a women feel really good?
61% of women say having hair and make-up done makes a women feel good. 20% - Beautiful underwear, 6% - A great pair of heels, 14% - Something else (Clothes, being healthy, being happy, being given compliments).
What do women think about their breasts?
44% of women say they are just right. 78% of women say they look great in the right bra. The right bra makes all the difference! Men like their partners breasts more than she does.
Attitudes towards cleavage
52% of men say its acceptable to show cleavage at any time or day and on any occasion. 22% of women say men are far more liberal when it comes to women showing cleavage at work, or anywhere.
Would women consider breast surgery?
12% of women would decrease the size of their breasts. 16% of women would increase the size of their breasts.
How do you feel about Shapewear?
90% say Shapewear is great for giving you a smoother silhouette. 68% say wearing Shapewear makes you feel more attractive. 75% say wearing Shapewear makes you feel more confident.
How satisfied are women with their appearance?
AU/NZ - 42%, France - 81%, Germany - 81%, China - 78%, UK - 75%, Taiwan - 70%, Japan - 44%